Strategic Brand Management (Record no. 6875)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260429111739.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781936572625
100 ## - MAIN ENTRY--PERSONAL NAME
Author name CHERNEV,A
245 ## - TITLE STATEMENT
Title Strategic Brand Management
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. CEREBELLUM PRESS
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent vi,258p:ill;tables,pictures
Other physical details Index,Reference,notes
Dimensions 23.2cm
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
04/29/2026   658.4 CHER MBY0001190 502320.00 04/29/2026 Books   Dewey Decimal Classification       CBE MBEYA CBE MBEYA Special Reserve Collection 04/27/2026 PURCHASE 167440.00
04/29/2026   658.4 CHER MBY0001191 502320.00 04/29/2026 Books   Dewey Decimal Classification       CBE MBEYA CBE MBEYA General Collection 04/27/2026 PURCHASE 167440.00
04/29/2026   658.4 CHER MBY0001192 502320.00 04/29/2026 Books   Dewey Decimal Classification       CBE MBEYA CBE MBEYA General Collection 04/27/2026 PURCHASE 167440.00