Marketing Research (Record no. 969)

MARC details
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250630082016.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-471-23057-X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Author name AAKER, D. A.
245 ## - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 8th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken
Name of publisher, distributor, etc. John Wiley & Sons Inc.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 774p.: ill.; table, figure,
Other physical details Index, glossary,
Dimensions 26 cm.
700 ## - ADDED ENTRY--PERSONAL NAME
Other authors/Editors KUMAR, V. & DAY, G. S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
03/19/2025   658.83 AAK 0000003593 03/19/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/19/2025 79300.00
03/19/2025   658.83 AAK 0000003594 03/19/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/19/2025 79300.00
03/19/2025   658.83 AAK 0000003595 03/19/2025 Books   Dewey Decimal Classification       College of Business Education Main Library College of Business Education Main Library General Collection 03/19/2025 79300.00