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A framework for marketing management /

by Kotler, Philip.
Additional authors: Keller, Kevin Lane, -- 1956-
Edition statement:5th ed. Published by : Prentice Hall, (Boston :) Physical details: xxiii, 332 p. : ill. ; 24 cm. ISBN:9780132539302 (pbk. : alk. paper); 0132539306 (pbk. : alk. paper).
Subject(s): Marketing -- Management.
Year: 2012
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Item type Current location Call number Status Date due Barcode
Books Books CBE DAR ES SALAAM
Lecturer 		658.8 (Browse shelf) Available 25/6

Includes bibliographical references and indexes.

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