CBE | College of Business Education

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Research methods for business students /

by Saunders, Mark,
Additional authors: Lewis, Philip, -- 1945- | Thornhill, Adrian.
Edition statement:5th ed. Published by : Prentice Hall, (New York :) Physical details: xxi, 614 p. : col. ill. ; 27 cm. ISBN:9780273716860 (pbk. : alk. paper).
Subject(s): Business -- Research. | Business -- Research -- Data processing.
Year: 2009
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Item type Current location Call number Status Date due Barcode
Books Books CBE DAR ES SALAAM
Lecturer 		650.072 (Browse shelf) Available 60/487(1)
Books Books CBE DAR ES SALAAM
Lecturer 		650.072 (Browse shelf) Available 60/487(2)

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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