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Fundamentals of marketing /

by Stanton, William J.

Series: McGraw-Hill series in marketing Edition statement:5th ed. Published by : McGraw-Hill, (New York :) Physical details: xvii, 636 p. : ill. ; 25 cm. ISBN:0070608814.

Subject(s): Marketing.

Year: 1978

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Books	CBE DAR ES SALAAM Student	658.8 (Browse shelf)	Available	S25/14(38)
Books	CBE DAR ES SALAAM Student	658.8 (Browse shelf)	Available	S25/14(42)
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Books	CBE DAR ES SALAAM Student	658.8 (Browse shelf)	Available	S25/14(37)
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Previous	658.8 Business marketing management /	658.8 Principles of marketing /	658.8 Services Marketing:Intergrating Customer Focus Across the Firm	658.8 Fundamentals of marketing /	658.8 PREDICTIVE MARKETING: easy way every marketer can use customer analytics and big data	658.8 PREDICTIVE MARKETING: easy way every marketer can use customer analytics and big data	658.8 PREDICTIVE MARKETING: easy way every marketer can use customer analytics and big data	Next

Includes bibliographical references and indexes.

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CBE | College of Business Education

Fundamentals of marketing /

by Stanton, William J.

Browsing CBE DAR ES SALAAM shelves, Shelving location: Student Close shelf browser