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Consumer behavior, an integrative approach /

by McNeal, James U.
Published by : Little, Brown, (Boston :) Physical details: xxi, 426 p. : ill. ; 24 cm. ISBN:0316563099 :.
Subject(s): Consumer behavior.
Year: 1982
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Item type Current location Call number Status Date due Barcode
Books Books CBE DAR ES SALAAM
Student 		658.834 (Browse shelf) Available S25/156

Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.

Includes bibliographical references and indexes.

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