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Basic marketing research :

by Malhotra, Naresh K.
Additional authors: Peterson, Mark, -- 1956-
Edition statement:2nd ed. Published by : Pearson/Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xl, 631 p. : col. ill. ; 29 cm.+ ISBN:0131525425; 0131548654.
Subject(s): Marketing research.
Year: 2006
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Includes bibliographical references (p. 593-600) and indexes.

For Windows 98, 2000, XP and Me.

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