Consumer Decision Processes: Marketing and Advertising Implications
Publication details: New Jersey, Prentice-Hall, 1966.Description: xx, 284p.: ill.; figure, Index & bibliography, 23cmDDC classification:- 658.834 NIC
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College of Business Education Main Library General Collection | 658.834 NIC (Browse shelf(Opens below)) | Available | 0000001977 |
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| 658.834 MUR Consumer and Quality | 658.834 MUR Consumer and Quality | 658.834 MUR Consumer and Quality | 658.834 NIC Consumer Decision Processes: Marketing and Advertising Implications | 658.834 PHI The Marketing Customer Interface 1999-2000 | 658.834 REY Consumer Behavior | 658.834 RUN Consumer Behavior and the Practice of Marketing |
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