Strategic marketing for nonprofit organizations /

by Andreasen, Alan R.,
Additional authors: Kotler, Philip.
Edition statement:6th ed. Published by : Pearson Prentice Hall, (Upper Saddle River, N.J. :) Physical details: vii, 536 p : ill. ; 25 cm. ISBN:0131227920 (International ed.). Year: 2003
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Previous ed.: 1996.

Kotler's name appears first on the earlier edition.

Includes bibliographical references and index.

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