Principles and practice of marketing /

by Jobber, David,
Edition statement:6th ed. Published by : McGraw-Hill, (London :) Physical details: xxx, 946 p. : col. ill. ; 27 cm. ISBN:9780077123307 (pbk.); 0077123301 (pbk.). Year: 2010
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Books Books CBE DAR ES SALAAM
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Books Books CBE DAR ES SALAAM
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Books Books CBE DAR ES SALAAM
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Books Books CBE DAR ES SALAAM
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Books Books CBE DAR ES SALAAM
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Books Books CBE DAR ES SALAAM
Student
658.8 (Browse shelf) Available S25/210(2)
Books Books CBE DAR ES SALAAM
Lecturer
658.8 (Browse shelf) Available 25/138(1)

Includes bibliographical references and index.

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.

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