Principles and practice of marketing /
by Jobber, David,
Edition statement:6th ed. Published by : McGraw-Hill, (London :) Physical details: xxx, 946 p. : col. ill. ; 27 cm. ISBN:9780077123307 (pbk.); 0077123301 (pbk.). Year: 2010Item type | Current location | Call number | Status | Date due | Barcode |
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Books | CBE DAR ES SALAAM Lecturer | 658.8 (Browse shelf) | Available | 25/138(2) | |
Books | CBE DAR ES SALAAM Student | 658.8 (Browse shelf) | Available | s25/210(1) | |
Books | CBE DAR ES SALAAM Student | 658.8 (Browse shelf) | Available | S25/210(3) | |
Books | CBE DAR ES SALAAM Student | 658.8 (Browse shelf) | Available | S25/210(4) | |
Books | CBE DAR ES SALAAM Student | 658.8 (Browse shelf) | Available | S25/210(5) | |
Books | CBE DAR ES SALAAM Student | 658.8 (Browse shelf) | Available | S25/210(2) | |
Books | CBE DAR ES SALAAM Lecturer | 658.8 (Browse shelf) | Available | 25/138(1) |
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Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
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