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Marketing management :

by Guiltinan, Joseph P.

Additional authors: Paul, Gordon W.

Edition statement:5th ed Published by : McGraw-Hill, (New York ; | London :) Physical details: xvi, 480 p. : ill. ; 24 cm ISBN:0070489718; 0071133224 (Internationaled.).

Subject(s): Marketing -- Management

Year: 1997

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Item type	Current location	Call number	Status	Date due	Barcode
Books	CBE DAR ES SALAAM Special Reserve	658.8 (Browse shelf)	Not For Loan		25/222(9)

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Previous	658.8 GLOBAL MARKETING MANAGEMENT.	658.8 ESSENTIALS OF SERVICES MARKETING;Concepts,strategies,&cases.	658.8 Marketing Management:Knowledge and Skills.	658.8 Marketing management :	658.8 Marketing management	658.8 Marketing	658.8 Services Marketing: integrating customer focus across the firm	Next

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CBE | College of Business Education

Marketing management :

by Guiltinan, Joseph P.

Browsing CBE DAR ES SALAAM shelves, Shelving location: Special Reserve Close shelf browser