@book{1026,
	author = {LATTTIMORE, D.  and BASKIN, O.; HEIMAN, S. T. & TOTH, E. L. },
	title = {Public Relations: The Profession and the Practice},
	publisher = {McGraw-Hill,},
	year = {2007.},
	address = {Boston,},
	edition = {2nd Ed. }
}