DUNN, S. W.  <br/><br/>
Adverting : Its Role in Modern Marketing  

 - 4th Ed.  
 - Hinsdale,   The Dryden Press,   1978.  
 - xix, 741p.: ill.; table, figure, picture,   Index & glossary,   26p. 
<br/><br/><label>ISBN: </label>0-03-014341-1 
<br/><br/><label>Dewey Class. No.: </label>659.1 DUN