<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00446    a2200157   4500</leader>
  <controlfield tag="005">20250621113341.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0-03-014341-1</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">659.1 DUN</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">DUNN, S. W. </subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Adverting : Its Role in Modern Marketing </subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">4th Ed. </subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Hinsdale, </subfield>
    <subfield code="b">The Dryden Press, </subfield>
    <subfield code="c">1978. </subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xix, 741p.: ill.; table, figure, picture, </subfield>
    <subfield code="b">Index &amp; glossary, </subfield>
    <subfield code="c">26p.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">BARBAN, A. M. </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BKS</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">1053</subfield>
    <subfield code="d">1053</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="r">2025-04-03 09:29:10</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">659.1 DUN</subfield>
    <subfield code="p">0000004016</subfield>
    <subfield code="v">90000.00</subfield>
    <subfield code="w">2025-04-03</subfield>
    <subfield code="y">BKS</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="0">0</subfield>
    <subfield code="a">CBEML</subfield>
    <subfield code="b">CBEML</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2025-04-03</subfield>
    <subfield code="g">30000.00</subfield>
  </datafield>
</record>
