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  <titleInfo>
    <title>Adverting : Its Role in Modern Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>DUNN, S. W.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>BARBAN, A. M.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Hinsdale</placeTerm>
    </place>
    <publisher>The Dryden Press</publisher>
    <dateIssued>1978</dateIssued>
    <edition>4th Ed. </edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xix, 741p.: ill.; table, figure, picture,  Index &amp; glossary,  26p.</extent>
  </physicalDescription>
  <classification authority="ddc">659.1 DUN</classification>
  <identifier type="isbn">0-03-014341-1</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250621113341.0</recordChangeDate>
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