TY  - GEN
AU  - DUNN, S. W. 
AU  - BARBAN, A. M. 
TI  - Adverting : Its Role in Modern Marketing 
SN  - 0-03-014341-1
U1  - 659.1 DUN 
PY  - 1978///.
CY  - Hinsdale, 
PB  - The Dryden Press, 
ER  -