@book{1063,
	author = {GREENSTED, C. S. and JARDINE, S. K. A. and MACFARLANE, D. J.},
	title = {Essentials of Statistics in Marketing.},
	publisher = {William Heinemann LTD,},
	year = {1978.},
	address = {London, },
	edition = {2nd Ed.}
}