TY  - GEN
AU  - ZIKMUND, W. G.
AU  - MIDDLEMIST, R. D & MIDDLEMIST, M. R.
TI  - Business: The American Challenge for Global Competitiveness
SN  - 0-256-11412-9
U1  - 650.097 ZIK 
PY  - 1995///
CY  - Illinois
PB  - Irwin
ER  -