BELCH, G. E.  <br/><br/>
Introduction to Advertising & Promotion: An Integrated Marketin Communications Perspective   

 - 2nd Ed.  
 - Boston,   Irwin,   1993.  
 - xxxii, 882p., ill., picture, figure, table,   Glossary, index,   28cm.  
<br/><br/><label>ISBN: </label>0-256-10516-2 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL