TY  - GEN
AU  - BELCH, G. E. 
AU  - BELCH, M. A. 
TI  - Introduction to Advertising & Promotion: An Integrated Marketin Communications Perspective  
SN  - 0-256-10516-2
U1  - 659.1 BEL 
PY  - 1993///.
CY  - Boston, 
PB  - Irwin, 
ER  -