RANGAN, V. K.  <br/><br/>
Business Marketing Strategy: Cases, Concepts and Applications  

 - Chicago,   Irwin,   1995. 
 - xiv, 850p.: ill.; table, figure, chart,   Index,   24cm.  
<br/><br/><label>ISBN: </label>0-256-16911-X  
<br/><br/><label>Dewey Class. No.: </label>658.802 RAN