00390    a2200121   450000500170000002000190001708200160003610000190005224500670007126000300013830000620016870000380023020250621114716.0  a0-256-16911-X   a658.802 RAN  aRANGAN, V. K.   aBusiness Marketing Strategy: Cases, Concepts and Applications   aChicago, bIrwin, c1995.  axiv, 850p.: ill.; table, figure, chart, bIndex, c24cm.   aSHAPIRO, B. P. & MORIARTY, R. T.