TY  - GEN
AU  - RANGAN, V. K. 
AU  - SHAPIRO, B. P. & MORIARTY, R. T. 
TI  - Business Marketing Strategy: Cases, Concepts and Applications 
SN  - 0-256-16911-X 
U1  - 658.802 RAN 
PY  - 1995///
CY  - Chicago, 
PB  - Irwin, 
ER  -