00352    a2200121   450000500170000002000180001708200140003510000140004924500430006326000500010630000400015670000340019620250617141734.0  a0 86176 436 6  a658.8 WIL  aWILLS, G.  aMaximising  Marketing  Effectiveness.   aBradford, bMCB University Press Ltd, c1989.  a185p.: ill.; figure, picture,c29cm  aKENNEDY, S. H. [...et all...]