00694    a2200169   450000500170000002000180001708200140003510000140004924500430006326000500010630000400015670000340019694200130023099900130024395201340025695201340039020250617141734.0  a0 86176 436 6  a658.8 WIL  aWILLS, G.  aMaximising  Marketing  Effectiveness.   aBradford, bMCB University Press Ltd, c1989.  a185p.: ill.; figure, picture,c29cm  aKENNEDY, S. H. [...et all...]  2ddccBKS  c141d141  r2025-03-06 15:44:13l0o658.8 WILp000000703v60404.40w2025-03-06yBKS102ddc407000aCBEMLbCBEMLcGENd2025-03-06g20134.80  r2025-03-06 15:44:13l0o658.8 WILp000000704v60404.40w2025-03-06yBKS102ddc407000aCBEMLbCBEMLcGENd2025-03-06g20134.80