McDANIEL, C.  <br/><br/>
Marketing Research Essentials  

 - 4th Ed.  
 - USA.,  John Wiley & Sons,   2004. 
 - xxv, 454p.: ill.; table & figure   Glossary & index,   25cm.  
<br/><br/><label>ISBN: </label>0-471-44845-1  
<br/><br/><label>Dewey Class. No.: </label>658.83 McD