TY  - GEN
AU  - McDANIEL, C. 
AU  - GATES, R. 
TI  - Marketing Research Essentials 
SN  - 0-471-44845-1 
U1  - 658.83 McD 
PY  - 2004///
CY  - USA.
PB  - John Wiley & Sons, 
ER  -