KASSARJIAN, H. H.  <br/><br/>
Perspectives in Consumer Behavior  

 - 3rd Ed.  
 - Dallas,   Scott, Foresman and Company,   1981.  
 - xxii, 538p., ill., figure, table,   References, index,   23cm.  
<br/><br/><label>ISBN: </label>0-673-15394-0  
<br/><br/><label>Dewey Class. No.: </label>658.834 KAS