TY  - GEN
AU  - KASSARJIAN, H. H. 
AU  - ROBERTSON, T. S. 
TI  - Perspectives in Consumer Behavior 
SN  - 0-673-15394-0 
U1  - 658.834 KAS 
PY  - 1981///.
CY  - Dallas, 
PB  - Scott, Foresman and Company, 
ER  -