KEEGAN, W. J.  <br/><br/>
Global Marketing 

 - 5th Ed.  
 - New Jersey,  Pearson / Prentice-Hall,   2008.  
 - xxiv, 643p.: ill.; picture, table, figure, map,   Glossary & index,   27cm.  
<br/><br/><label>ISBN: </label>978-0-13-175434-8  
<br/><br/><label>Dewey Class. No.: </label>658.84 KEE