ZEITHAML, V. A.  <br/><br/>
Services Marketing: Integrating Customer Focus Across the Firm.  

 - 4th Ed.  
 - Boston,  McGraw - Hill,  2006. 
 - xxvii, 708p.: ill.; figure, picture, table  Index   26cm.  
<br/><br/><label>ISBN: </label>978-0-07-296194-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI