TY  - GEN
AU  - CATEORA, P. R. 
AU  - KEAVENEY, S. M. 
TI  - Marketing: An International Perspective 
SN  - 0-256-05626-9 
U1  - 658.84 CAT  
PY  - 1987///
CY  - Homewood, 
PB  - Irwin, 
ER  -