ZEITHAML, V. A. <br/><br/>
Services Marketing: Integrating Customer Focus Across the Firm.  

 - 6th Ed.  
 - New York,   McGraw - Hill,  2013. 
 - xxvii, 642p.: ill.;  figure, picture, table  Index  25cm.  
<br/><br/><label>ISBN: </label>978-007-108696-7 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI