@book{1789,
	author = {BALL, D. A. and MCCULLLOCH, W. H. & FRANTZ, P. L. & GERINGERS, J. M. & MINOR, M. S.},
	title = {International Business  : The Challenges of Global Competition},
	publisher = {McGraw-Hill,},
	year = {2002.},
	address = {New York,},
	edition = {8th Ed}
}