TY - GEN AU - BALL, D. A. AU - MCCULLLOCH, W. H. & FRANTZ, P. L. & GERINGERS, J. M. & MINOR, M. S. TI - International Business : The Challenges of Global Competition SN - 0-07-235676-6 U1 - 658.18 BAL PY - 2002/// CY - New York PB - McGraw-Hill ER -