PERREAULT, W. D. <br/><br/>
Essentials of Marketing: A Global- Managerial Approach 

 - 10th Ed. 
 - New York,  McGraw-Hill,  2003. 
 - xxxii, 624p.: ill.; graph, map, picture, table.  Glossary, index.  28cm. 
<br/><br/><label>ISBN: </label>978-0-07-293589-9 
<br/><br/><label>Dewey Class. No.: </label>LECT 658. 8 PER