<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00531    a2200169   4500</leader>
  <controlfield tag="005">20250501083513.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">978-0-07-293589-9</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a"> LECT 658. 8 PER</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">PERREAULT, W. D.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Essentials of Marketing: A Global- Managerial Approach</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">10th Ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York,</subfield>
    <subfield code="b">McGraw-Hill,</subfield>
    <subfield code="c">2003.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxxii, 624p.: ill.; graph, map, picture, table.</subfield>
    <subfield code="b">Glossary, index.</subfield>
    <subfield code="c">28cm.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">McCARTHY, E. J.</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2=" ">
    <subfield code="y">Access online book</subfield>
    <subfield code="f">Marketing</subfield>
    <subfield code="d">www.mhhe.com</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BKS</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">1870</subfield>
    <subfield code="d">1870</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="r">2025-05-01 08:38:53</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o"> LECT 658. 8 PER</subfield>
    <subfield code="p">0000007247</subfield>
    <subfield code="v">225000.00</subfield>
    <subfield code="w">2025-05-01</subfield>
    <subfield code="y">BKS</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="0">0</subfield>
    <subfield code="a">CBEML</subfield>
    <subfield code="b">CBEML</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2008-09-08</subfield>
    <subfield code="g">75000.00</subfield>
  </datafield>
</record>
