TY  - GEN
AU  - PERREAULT, W. D.
AU  - McCARTHY, E. J.
TI  - Essentials of Marketing: A Global- Managerial Approach
SN  - 978-0-07-293589-9
U1  -  LECT 658. 8 PER 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
ER  -