TY  - GEN
AU  - CRAVENS, D.
AU  - PIERCY, N. F.
TI  - Strategic Marketing. 
SN  - 978-007-132623-0
U1  - 658.802 CRA 
PY  - 2013///
CY  - New York, 
PB  - McGraw Hill Education, 
ER  -