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  <titleInfo>
    <title>Developing a Winning Marketing Plan</title>
  </titleInfo>
  <name type="personal">
    <namePart>COHEN, W. A.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>John Willey &amp; Sons</publisher>
    <dateIssued>1937</dateIssued>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>x, 324p.: ill.; figure, Table Index 24cm</extent>
  </physicalDescription>
  <classification authority="ddc">658.802 COH</classification>
  <identifier type="isbn">0-471-84529-9</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250618153741.0</recordChangeDate>
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