@book{2219,
	author = {DESS, G. G. and LUMPKIN, G. T. & EISNER, A. B.},
	title = {Strategic Management: Creating Competitive Advantages.},
	publisher = {Mcgraw-Hill, Irwin,},
	year = {2010.},
	address = {New York,},
	edition = {5th Ed.}
}