FILL, C. <br/><br/>
Marketing Communications: Contexts, contents and strategies. 

 - 2nd Ed. 
 - Europe,  Prentice Hall,  1999. 
 - xxiii, 656p.: ill.; figure, picture, table  Index  26cm 
<br/><br/><label>ISBN: </label>0-13-010229-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 FIL