TY  - GEN
AU  - THOMPSON, A. A.
AU  - GAMBLE, J. E. , PETERRAF, M. A. & STRICKLAND, A. J.
TI  - Crafting and Executive Strategy: the Quest for Competitive Advantage Concepts and Cases
SN  - 978-981-4670-89-0
U1  - 658.401 THO 
PY  - 2014///
CY  - New York
PB  - Mc Graw Hill
ER  -