@book{2274,
	author = {THOMPSON, A. A. and STRICKLAND, A. J.  &  GAMBLE, J. E},
	title = {Crafting and Executing Strategy : The Quest for Competitive Advantage Concepts and Cases.},
	publisher = {McGraw-Hill-Irwin,},
	year = {2008.},
	address = {New York,},
	edition = {16th Ed.}
}