TY - GEN AU - THOMPSON, A. A. AU - STRICKLAND, A. J. & GAMBLE, J. E TI - Crafting and Executing Strategy : The Quest for Competitive Advantage Concepts and Cases SN - 978-0-07-338124-4 U1 - 658.401 THO PY - 2008/// CY - New York PB - McGraw-Hill-Irwin ER -