CALLEN, B. <br/><br/>
Manager's guide to Marketing, Advertising and Publicity. 

 - New York,  McGraw-Hill,  2010. 
 - xviii, 250p.: ill.; figure, picture, table,   Index  23cm 
<br/><br/><label>ISBN: </label>978-0-07-1626796-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 CAL