TY - GEN AU - RACKHAM, N. AU - DeVINCENTIS, J. R. TI - Rethinking the Sales Force: Redefining Selling to Create & Capture Customer Value. SN - 0-07-134253-2 U1 - 658.81 RAC PY - 1999/// CY - New York PB - McGraw-Hill ER -