HOROVITZ, J. <br/><br/>
Service Strategy: Management Movies for Customer Results. 

 - 2nd Ed. 
 - London,  Prentice Hall,  2004. 
 - xv, 205p.: ill.; figure  Index  24cm. 
<br/><br/><label>ISBN: </label>0 273 67583 4 
<br/><br/><label>Dewey Class. No.: </label>658.812 HOR