TY  - GEN
AU  - KERBER, R. L.
AU  - LASETER, T. M.
TI  - Strategic Product Creation: Deliver Customer Satisfaction From Every Level Of Your Company
SN  - 978-0-07-148655-2
U1  - 658.503 KER 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
ER  -