TY  - GEN
AU  - DWYER, F. R.
AU  - TANNER, J. F.
TI  - Business Marketing: Connecting, Strategy, Relationships, and Learning
SN  - 978-0-07-286578-3
U1  - 658. 8 DWY 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill, 
ER  -